I grew up in the languid province of Bacolod, where the fashion assortment in the mid 80's was quite limited and not as forward as I would have liked. At a very young age I had developed a keen interest in fashion and realized that the only place to see anything worthwhile was at Rustans in Manila. Every year I had to wait patiently until summer break when my Mom would pack up the whole family and move to capital for a few months. I have fond memories of walking into the sliding doors of Rustans as a waft of air-conditioned breeze would hit my skin. I was stepping into a world of glamour and refinement. Floors upon floors filled with the latest trends beautifully displayed to tempt and entice. Going there was an event and it certainly made an impression on me. I dreamt of seeing my designs in the store one day.
In 2013 that dream came true. Rustans started buying the Rafe New York collection for their stores in Manila and Cebu. They have been a loyal customer ever since. This year they celebrated their 65th Anniversary with a bang. They asked their designers to come up with exclusive limited edition pieces to commemorate the event. I was happy to oblige of course.
Coincidentally I was going to be in Manila for another event so I scheduled to do a trunk show at the store which Rustans happily agreed to host. Manila is so busy with multiple events every night so it was such a joy to have so many friends, their friends and fashion editors attend my show. I love getting feedback from my customers and seeing which designs they are attracted to and why. And when they clutch and can't let go…I know I've done something right.
Carmina Jacob with the Sara Minaudière.
Leah Puyat wasn’t letting go of the Pia Minaudière.
Fashion designer Jill Lao couldn't decide between this Pia Minaudière...